Poverty and Crime Essay Example for Free

Poverty and Crime Essay â€Å"A study found that Americans who are living in extreme poverty has reached a 32-year high. This rise in poverty extends beyond ghettos and reaches to suburbs and rural communities. Poverty and crime has been a controversial subject over the years. Scholars argue that poverty does not have a relationship to crime because there are countries where poverty is very high but the crime rate is low. In the US it would be hard to argue that there is not a relationship between crime and poverty. The poor people make up an overwhelming majority of the people behind bars. Sociologist and criminal justice scholars have found a direct connection between poverty and crime. An economic theory of crime assumes that people weigh the consequences of committing crime. In an environment of extreme poverty, system failures abound. Establishing satisfying employment and economic well-being are important factors for successful reintegration from prison to the community. It will take all of us working together to make a real impact on this problem (capaassociation.org).† The Crime rates get higher as the poverty rates increase in America. But why do this happen, is it because people are getting desperate or is it just a consequence. A reason could be that people are running into conflicts. But another reason could be that some people look how others function and how they solve their problems. Or is it just how people label other people contributes the way they act in society. It is also possible that poverty is because of the culture of poverty. Conflict theories are the social, political or material inequalities of a social group, which detract from structural functionalism. People run in to conflicts in their life weather if there small or big, but the size of the problem is the individual’s decision. Some people resort to crime only if the cost or consequences are outweighed by the benefits to be gained. So if someone lost a job or needs money as fast as possible they are more likely to commit like burglary, mugging, larceny, or theft. Another conflict could be if someone finds out that a close friend is in trouble and they need money and they do what they have to help them out.

The Physical Discipline Of Children

The Physical Discipline Of Children To raise a child of any age comes with many difficulties for caregivers. Most parents strive towards raising children that are responsible, independent and respectable. There are a few schools of thought to disciplining children. One may be to apply discipline by teaching and the other to physically discipline a child as a means to correcting inappropriate behaviors. The Encarta Concise English dictionary defines discipline as To teach somebody to obey rules or to behave in an ordered or controlled way (Discipline, 2001, p. 409). Physical discipline is based on the use of fear as the motivator to changing a childs behavior. Behaviors that do not result in significant physical injury (i.e. spank, slap) are considered corporal punishment, whereas behaviors that risk injury (i.e. punching, kicking, burning) are considered physical abuse (Gershoff, 2002) Parents who use either form of physical discipline with children need to understand the damaging effects it can have on a childs emotio nal, moral and social development. Emotional Development A childs self esteem is developed through caregivers offering encouragement, acknowledgement and nurturing their range of emotions. Recognition of emotion is particularly important because it represents the early utilization of social cues on which childrens subsequent interpretation and behavioral responses will depend. (Cicchetti, Hormung, Pollak, Reed, 2000, p. 680) Using physical discipline as the motivator for altering a childs behavior affects their emotional stability. Being slapped or spanked is a frightening and threatening event that arouses strong negative emotions such as humiliation, sadness, and anger.(Straus, 2005, p.145) The use of punitive measures is in direct opposition to what disciplining is meant to achieve and may affect a childs development. They may be slow to reach milestones in social and physical development. (Crosson-Tower, 2004, p.191) Physical discipline affects the childs feelings of acceptance and they tend to respond with destructive impulses, rathe r than positive responses. Children and adults reared in abuse have had their senses trained in such a way that to use them for receiving or transmitting positive messages is not part of their communications system. (Helfer, 1980, p.38) Parents and caregivers need to help the child develop self confidence, self reliance and self discipline. Children who recognize self efficacy by being offered simple choices begin to develop moral insight. Moral Development Discipline, whether positive or negative, develops a childs perception of themselves and defines their moral understanding of how they should behave. A child who learns hitting is acceptable may be confused, because in many other areas of their life; school, daycare and recreational activities, hitting is unacceptable. It is in direct contradiction to what they learn at home which in turn becomes a value. In addition, children exposed to physical discipline are more susceptible to becoming abusers themselves (Newman, 1993). Parents who are not armed with the proper parenting tools become frustrated and angry about controlling their childrens behavior. Straus (2005) says, spanking has roots in two cultural myths; one, spanking is okay if done by a loving parent and two, spanking will work if all other methods of discipline fail (p. 140-141). Parents who understand their childrens ability to internalize all discipline measures, also realize they are developing their childrens values. C hildrens internalization of morals is thought to be enhanced by parental discipline strategies that use, minimal parental power, promote choice and autonomy and provide explanations for desirable behaviors (Gershoff, 2002, p. 1) The short term consequences of physical discipline will undermine the childs developing moral understanding and further debilitates their social development. Social Development The expression of abuse with a physically disciplined child becomes apparent when their interaction reveals itself by their behavior with other children. A child who is physically disciplined at home is traumatized. A study conducted by Marin Beezly (1977) suggests that children were more alert to their environment and cautious of peripheral danger around them (p. 375). Therefore, the resulting animosity that has built up is misdirected to whomever the child comes into contact with outside of the home which is usually learning centers such as schools. In a research study conducted by Eckenroder, Doris Laird (1993) reportings on pre-school children demonstrated that children who have been physically disciplined showed aggressiveness and were more likely to be disciplined from teachers than children who have not been mistreated (p.54). Children who are unable to cope with their pent-up aggression react in a negative way in the school environment. For the abused child, the lack of soc ial responsiveness becomes more striking. (Tower, 2002, p. 49) The physically disciplined child who matures and enters high school with multiple disturbed behaviors reveals other social and psychological impairments. Insecure attachments to their mothers, lower intelligence scores, impaired language development, lower levels of cognitive maturity and effectance motivation, more negative affect and less positive effect, less pro-social behavior, and more aggressive and non-compliant behavior. (Eckenroder, Doris and Laird. 1993. p.57). Therefore, the initial bond between child and parent is vital in the development of the child. A strong child-to-parent bond is important because children are more likely to accept parental restrictions and follow parental standards if there is a bond of affection with the parent. (Straus, 2005, p. 146). If the trust is diminished from their primary source, namely the communication between parent and child, the bond and relationship is strained. Thus, a childs friendship with other children, siblings and even family members are greatly affected which causes anxiety with the child. Conclusion In summation, the raising of children presents many challenges for caregivers. The goal of raising children to be responsible, independent and respectable individuals is an arduous task. In the teaching method of disciplining, a goal is to strengthen self discipline and personal control so that caregivers relieve themselves of parenting by the time the offspring leaves home. To reach these goals, parents must make sure their children learn the skills involved in problem solving and making decisions. Conversely, correcting inappropriate behaviors by physically disciplining children have long term consequences which will greatly hinder the childs development as they mature. The short term results of physical discipline on a childs development manifests long term effects, characterized by low self esteem coupled with morals which contradict the values of society. Annotated Bibliography Beezly, P., Harold Martin, P. (1997, June). Behavioural observations of abused children. Developmental Medicine and Child Neurology, 19, 373-387. Retrieved from http://ibs.colorado.edu/cspv/infohouse/violit/violitDetails.php?recordnumber=3191vio_nam=violit A behavioural observation of abused children is an article derived from Developmental Medicine and Child Neurology, written by Patricia Beezly and Harold Martin. The article focus on how childrens development is directly affected by being physically disciplined by their parents or caregivers. The authors appear to support the claim that children should not be physically discipline by using case studies and statistics. Cicchetti, D., Hormung, K., Pollak, S. D., Reed, A. (2000). Recognizing emotion in faces: Developmental effects of child abuse and neglect. Developmental Psychology, 36(5), 677-688. Retrieved from http://psych.wisc.edu/pollak/pdfs/recognizing_emotion_faces_devpsych.pdf. This article is a study by Cicchetti, Hormung, Pollak and Reed with the hypothesis being the lack of recognizing certain emotions as a direct correlation to physical discipline. Utilizing social cues and how the child interprets and responds to them is important for their development and further predicates the childs familiarity of negative environments. The writer understands the premise however the stats seemed weak in respects to differentiating between normal treated children and physically disciplined children, yet clearly neglected children showed the least responsiveness to the tests. Nevertheless, the outcome supports the paper in regards to physical discipline affecting the physicality of children to their reaction of emotions. Crosson-Tower, C., (2004). Exploring child welfare: A Practice Perspective. Pearson Education, Inc. Cynthia Crosson-Tower, examines the protection of children in chapter 7 titled Protecting Children When Families Cannot-Child Abuse and Neglect. Her premise, non accidental injury inflicted on a child defines the quintessential meaning of physical abuse to children. In reference to the paper, the writer needed to support the argument of physical discipline being detrimental to the development of childhood milestones. Discipline. (2001). Encarta concise english dictionary. London. The definition of the word Discipline was found in the Encarta Concise English Dictionary. The relevance of the term being added to the research paper is so the reader has an accurate meaning of the conveyed idea. Eckenroder, J., Doris, J., Laird, M. (1993). School performances and disciplinary problems Among abused and neglected children. Development Psychology, 29(1), 53-62. Retrieved from http:// http://www.sciencedirect.com/science/journal/00121649. Eckenroder, Laird and Doris ascertained data from a school and examined stats from kindergarten to grade 12 in their study. The study, for instance revealed the personalities of pre-schoolers as aggressive and requiring more attention from the teachers. The writer found the study helpful to the paper in supporting that physical discipline is exposed upon contact with learning centers such as daycares and schools. Gershoff, E. T. ( 2002). Corporal punishment by parents and associated behaviors and Experiences: A meta-analytic and theoretical review. Psychological Bulletin, 128 (4), 539-579. doi: 10.1037/0033-2909.128.4.539 This review paper by Gershoff anticipates the use of physical discipline or corporal punishment as detrimental to child behaviors and experiences as relative to pain. The review was helpful in defining how the study differentiated between corporal punishment and physical abuse, yet the bias was supported by Gershoffs findings. Kemp, C.H. Helfer, R.E. (Eds.) (1980). The Battered Child (3rd. Ed.). Chicago:University of Chicago Press. In chapter 3 titled Developmental Deficits Which Limit Interpersonal Skills, of the text The Battered Child, Ray Helfer explores how senses vital to our development can be affected by abuse. Senses are developed by the childs environment and when these external forces are not positive and safe the child suppresses and mutes their own development. Helfers focal points on interpersonal skills such as delayed gratification, responsibility, decision making, problem solving, trusting others, feelings and action are affected by childhood deficits. Newman, F. (1993). Children in Crisis. Scholastic Canada. Children in Crisis, is a book written by Fran Newman. It covers topics on different types of child abuse, precipitating factors to the events leading to abuse and the impact on family dynamics. This book was somewhat helpful, although the focus appeared to be more on family structure and values, rather than how child abuse directly affects a childs self esteem and other developmental stages. Straus, M.A. (2005). Children should never, ever, be spanked no matter what the circumstances. In D. R. Loseke, R. J. Gelles M. M Cavanaugh (Eds.), Current Controversies about Family Violence (2nd ed., 137-157). Thousand Oak, CA: Sage. Retrieved from http://pubpages.unh.edu/~mas2/CP67%20Children%20Should%20Never%20be%20Spanked.pdf This article written by Murray Straus was located through Google Scholars search engine. The author presented relevant and accurate information on the topic of child development and the ineffectiveness of physical discipline on children. Although the article was interesting, the use of language and vocabulary may present an entry level university student with great difficulty when attempting to read and retain the information. Tower, C. (2002). Understanding child abuse and neglect. ( 5th ed.). Boston, MA: USA Cynthia Crosson-Towers in chapter 3 Maltreatment and the Developing Child, studies early childhood development. Infants that have not had the stimuli of care do not reach the required milestones outlined for that age. Milestones, as a standard measurement for development has shown that it is vital that children reach each phase and move onto the next phase for proper development. The material covered in the text was succinct and clear for the understanding of childhood development.

Hinduism :: essays research papers

It could be said that Hinduism has many gods but only one supreme God, Brahman. Brahman is visualized as a triad, he is three gods that make up one being. He is Brahma, the Creator, who continually creates new realities; He is Vishnu, the Preserver, who is to protect the creations of Brahma; and he is Shiva, the Destroyer, who is the more chaotic force that though sometimes is compassionate, often brings death and destruction. There are two main sects of Hinduism, Vaishnavaism and Shivaism. In Vaishnavaism they believe the Vishnu is the ultimate deity. In Shivaism they believe that Shiva is the ultimate deity. But is some rural areas a village god or an earth goddess is worshiped. Hindus are very tolerant of other faiths. The have a saying for it â€Å"The truth is One, but different Sages call it by Different Names†. Hindus believe in transmigration of the soul, the transfer of one's soul after death into another body to live another life. This closes the cycle of life and death. This whole concept follows the Hindus’ belief that the whole world is cyclic. While you live your life you collect Karma, the sum of a person’s good and bad deeds. Karma determines how you will live in your next life. If you live a bad life you could be born into a low social cast or be made to suffer in your next life. It also works the other way around, if you do pure acts and have devotion to God, you can be born into a higher level in your next life, or can even achieve enlightenment. The Hindus have many holy text. The most important of the sacred text are the Vedas, which is made up of many different volumes of text. They contain hymns, incantations, and rituals from ancient India. The oldest volume is the Rig Veda that was composed around 1500 BC. Another important group of books is the Upanishadas. They are about Vedic philosophy, and were written between 800 and 400 B.C. They are about how the soul can be united with the ultimate truth through contemplation and mediation. Hinduism is said to be one of the longest practiced religions in the world. Its roots can be traced back to the civilization in the Indus valley, some time for 4,000 BC to around 2,000BC. It was shaped by many invasions to the area over a span of thousands of years.

Hawaiian Goose :: essays research papers

Hawaiian Goose The Branta sandvicensis, or Hawaiian goose looks similar to the Canada Goose except only the face, cap, and hindneck are black; and Nene have buff- colored cheeks. The males and female have the same plumage. The feet of this goose are not completely webbed like the other geese. Lots of calls have been described but the most common call is very similar to that of the Canada Goose, a resonate "honk." The goose has very strong toes; long legs, decreased webbing. They are good swimmers but are not found much near water. The birds nest on the ground and the young can fly at 1012 weeks. The adult Goose cannot fly while in molt for 46 weeks. Wild Nene populations can be seen in Hawaii Volcanoes National Park, Mauna Loa, and Pu'u Wa'awa'a on the island of Hawaii; in Haleakala National Park on Maui; and at the Kilauea National Wildlife Refuge, along the Na Pali coast and outside Lihue on Kauai. Captive Nene can be seen at he Honolulu Zoo. Designated Hawaii's State Bird on May 7, 1957, the Nene has endured a long struggle against extinction. During the 1940s this species was almost wiped out by laws which allowed the birds to be hunted during their winter breeding seasons when the birds were most vulnerable. By 1957, when the Nene was named the State Bird, rescue efforts were underway. Conservationists began breeding the birds in captivity in hopes of preserving a remnant of the declining population and, someday, successfully re-establishing them in their native habitat. Other programs for returning captive birds to the wild life was difficult, but more efforts have been successful. Some other efforts used to help this bird have been to get donations for the bird and have schools help out

Branding: Marketing and Answer

Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer:| Brand elements | 4. _____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer:| Integrating | 5. _____ is consumers' ability to identify the brand under different conditions as reflected by their brand recognition or recall performance.Your Answer:| Brand awareness | 6. _____ occurs when customers experience the company as delivering on its brand promise. Your Answer:| Brand bonding | 7. A _____ is a consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equi ty. Your Answer:| brand audit | 8. When a firm uses an established brand to introduce a new product it is called a _____. Your Answer:| brand extension | 9. A _____ product is one whose brand name has been licensed to other manufacturers who actually make the product.Your Answer:| licensed | 10. _____ occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less about the brand. Your Answer:| Brand dilution | 11. _______is the set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category. Your Answer:| Brand portfolio | 12. _____ measures the degree to which a brand is seen as different from others. Your Answer:| Differentiation | 13. _____ measures the breadth of a brand's appeal. Your Answer:| Relevance | 14.Nike has the distinctive â€Å"swoosh† logo, the â€Å"Just Do It† slogan, and the â€Å"Nike† name based on a mythological goddess. These items a re called _____. Your Answer:| brand elements | 15. Burton, a maker of snowboards, is introducing a new snowboard called â€Å"The Dominator. † This snowboard will be associated and identified with top professional riders. What marketing strategy is Burton using? Your Answer:| leveraging secondary association | 16. The purpose of the _____ is to provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded. Your Answer:| brand inventory | | 7. A _____ typically employs quantitative measures to provide marketers with current information as to how their brands and marketing programs are performing on the basis of a number of key dimensions. Your Answer:| tracking study| | 18. Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of _____. Your Answer:| brand reinforcement | 19. Dannon Yogurt offers several types of new yogurts, Fruit on the Bottom, Natural Flavours, and Fruit Blends to name a few.This is an example of a _____. Your Answer:| line extension | 20. Honda uses the company name to cover different products such as automobiles, motorcycles, snow blowers, and snowmobiles. This is an example of a _____. Your Answer:| category extension | 21. A _____ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support. Your Answer:| cash cow | 22. All products marketed by Heinz carry the brand name ‘Heinz'. This is an example of ___________. Your Answer:| blanket family names |Short Questions: Chapter-9: 1. Describe the functions a brand provides for the firm. Ans:Brands simplify product handling or tracking. Brands help to organize inventory and accounting records. Brands also offer the firm legal protection for unique features o r aspects of the product. Finally, brands signal a certain level of quality so that satisfied buyers can easily choose the product again. 2. What are the two basic approaches to measuring brand equity? Ans: The indirect approach assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures.The direct approach assesses the actual impact of brand knowledge on consumer responses to different aspects of the marketing. 3. From a marketing management perspective, there are three main sets of brand equity drivers. List these factors. Ans: The initial choices for the brand element or identities making up the brand. The way the brand is integrated into the supporting marketing program. The associations indirectly transferred to the brand by linking the brand to some other entity. 4. What are the six criteria used to choose brand elements? Explain each of these.Ans:- 1. Memorable – how easily is the brand element recalled and recognized. 2. Meaningful – to what extent is the brand element credible and suggestive of the corresponding category? 3. Likeability – how aesthetically appealing do consumers find the brand element? 4. Transferable – can the brand element be used to introduce new products in the same or different categories? 5. Adaptable – how adaptable and updatable is the brand element. 6. Protectable – how legally protectable is the brand element? How competitively protectable is it? Can it be copied? 5.Discuss the four general strategies used in choosing a brand name. What are the advantages to each of these strategies? Ans:- ? First, a company can use an individual name strategy. This way the company does not tie its reputation to the product's. If the product fails or appears to have a low quality the company's image is not hurt. ? A second strategy is to use blanket family names. By using this strategy, there is no need for â€Å"name† research or heavy advertisin g to create brand-name recognition; this reduces initial development costs. ? A third strategy is to use separate family names for all products.This works best for companies that produce quite different products and one blanket family name is not desirable. ? Finally, a company can use the corporate name combined with individual product names as a branding strategy. The company name legitimizes and the individual name individualizes the new product. 6. The Marketing Insight – Applying Permission Marketing, presents the practice of permission marketing as an important tool for building customer loyalty. List the five steps which Seth Godin, a pioneer in the technique, has identified as important in creating effective permission marketing.Ans:-   Godin identifies the following 5 steps: Offer the prospect an incentive to volunteer (e. g. , free sample, sales promotion, or contest). Offer the interested prospect a curriculum over time that teaches the consumer about the product or service. Reinforce the incentive to guarantee that the prospect maintains the permission. Offer additional incentives to get more permission from the consumer. Over time, leverage the permission to change consumer behaviour toward profits. Chapter-10: MCQ’s and short questions: 1. ____ is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market. Your Answer:| Positioning | 2. Companies can gain a strong competitive advantage through having better-trained people. This is called _____. Your Answer:| personnel differentiation | 3. _____ pass through four stages: distinctiveness, emulation, mass fashion, and decline. Your Answer:| Fashions | 4. In a _____ pattern of the product life cycle, sales grow rapidly when the product is first introduced and then fall to a â€Å"petrified† level.Your Answer:| growth-slump-maturity | 5. The _____ stage is marked by a rapid climb in sales. Your Answer:| growth | 6. During the _____ stage sales slow down creating over-capacity in the industry, which leads to intensified competition. Your Answer:| maturity | 7. During the _____ stage sales and profits decline and some firms withdraw from the market. Your Answer:| decline | 8. _____ calls for gradually reducing a product and business's costs while trying to maintain sales. Your Answer:| Harvesting | 9. If a new product sells well, new firms will enter the market, ushering in a(n) _____ stage.Your Answer:| market-growth | 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your Answer:| maturity | 11. A company may follow the strategies of deletion, harvesting, or contracting in the _______ stage. Your Answer:| decline | 12. Creating the image of a â€Å"delivered pizza† rather than a â€Å"frozen pizza† category for McCain's pizza is an example of _______. Your Answer:| positioning | 13. Attributes or benefits consumers strongl y associate with a brand, such as FedEx-guaranteed overnight delivery-are called _____.Your Answer:| points-of-difference | 14. Associations that are not necessarily unique to the brand are called _____. Your Answer:| points-of-parity | 15. A _____ is a basic and distinctive mode of expression appearing in a field of human endeavour. Your Answer:| style | 16. During the _____ stage prices remain where they are or fall slightly. Your Answer:| growth | 17. The _____ stage divides into three phases: growth, stable, and decaying maturity. Your Answer:| maturity | 18. During the _____ stage product managers try to stimulate sales by modifying other marketing program elements.Your Answer:| maturity | 19. During the _____ stage firms may withdraw from smaller market segments and weaker trade channels. Your Answer:| decline | 20. _____ is used to milk the firm's investments to recover cash quickly in the decline stage. Your Answer:| Harvesting | 21. In a _____ strategy a new product can be designed to meet the preferences of one of the corners of the market. Your Answer:| single-niche | 22. Which of the following is not a key desirability for PODs? Your Answer:| Feasibility | Short Questions: Chapter-10: 1.What are the three key consumer desirability criteria for POD's (points-of-difference)? Ans:- 1. Relevance – target consumers must find the POD personally relevant and important. 2. Distinctiveness – target consumers must find the POD distinctive and superior. 3. Believability – target consumers must find the POD believable and credible. 2. What are the four stages in the Product Life Cycle? Describe what happens at each stage. Ans:- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the second stage, growth, there is a period of rapid market acceptance and substantial profit improvement. ? In the third stage, maturity, the product experiences a slowdown in sales growth, p rofits stabilize or decline because of increased competition. ? And in the fourth and final stage, decline, sales show a downward drift and profits erode. 3. Companies can gain a strong competitive advantage through better trained people. List some of the characteristics of better-trained personnel, and give some illustrative examples.Ans:-   Competence – they possess the required skill and knowledge Courtesy – they are friendly, respectful, and considerate Credibility – they are trustworthy Reliability – they perform the service consistently and accurately Responsiveness – they respond quickly to customers' requests and problems Communication – they make an effort to understand the customer and communicate clearly Some examples of the above: Singapore Airlines – excellent reputation in large part because of its flight attendants McDonald's people are courteous IBM people are professional Disney people are upbeat. . What are the thr ee main ways to convey a brand's category membership? Ans:- 1. Announcing category benefits — benefits are frequently used to announce category membership to reassure consumers that a brand will deliver. 2. Comparing to exemplars — well known noteworthy brands in a category can also be used to specify category membership. 3. Relying on the product descriptor — the product descriptor that follows the brand name is often a concise means of conveying category origin. 5. What five strategies are available to firms in declining industries? Ans:- 1.Increasing the firm's investments. 2. Maintaining the firm's investment level until the uncertainties about the industry are resolved. 3. Decreasing the firm's investment level selectively by dropping unprofitable customer groups and simultaneously strengthening the firm's investment in lucrative niches. 4. Harvesting the firm's investment to recover cash quickly. 5. Divesting the business quickly by disposing of its assets as advantageously as possible. 6. Define and discuss the concepts of points-of-parity (pop) and points-of-difference (pod). Use examples to illustrate your discussion.Ans:-   Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Strong, favourable, and unique brand associations that make up PODs may be based on virtually any type of attribute or benefit. Examples are FedEx (guaranteed overnight delivery), Nike (performance), and Lexus (quality. ) Points-of-Parity (POPs) are associations that are not necessarily unique to the brand but may be shared with other brands. They come in two basic forms: category and competitive.Category POPs are associations consumers view as essential to be a legitimate and credible offering within a certain product or service category. They represent necessary conditions for brand choice. They may change ov er time due to technological advances, legal developments, or consumer trends, but they are the ‘greens fees' to play the marketing game. Competitive POPs are associations designed to negate competitors' PODs. If a brand can ‘break even' in those areas where the competitors are trying to find an advantage and also can achieve advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position.Chapter-13: MCQ’s and short questions: 1. A distinct characteristic of services is _____. Your Answer:| intangibility | 2. Services are typically produced and consumed simultaneously. This is an example of the _____ characteristic of services. Your Answer:| inseparability | 3. Services cannot be stored. This describes the _____ characteristic of services. Your Answer:| perishability | 4. _____ describes employees' skills in serving the client. Your Answer:| Interactive marketing | 5. SSTS refers to _____. Your Answer:| self-service technologi es | 6.Top firms audit service performance by collecting _____ measurements to probe customer satisfiers and dissatisfiers. Your Answer:| voice of the customer | 7. The services a customer expects are called the _____ service package. Your Answer:| primary | 8. Added features to an offering are called _____ service features. Your Answer:| secondary | 9. The intangibility of services has implications for the choice of _____. Your Answer:| brand elements | 10. _____ cost refers to the product's purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value.Your Answer:| Life cycle | 11. According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is: Your Answer:| Reliability | 12. An offering that consists primarily of a tangible good with no services at all is considered a _____. Your Answer:| pure tangible good | 13. A restaurant is an example of a(n) _____. Your Answer:| hybrid | 14. _____ refers to the willingne ss to help customers and to provide prompt service. Your Answer:| Responsiveness | 15. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.Your Answer:| Assurance | 16. _____ refers to the ability to perform the promised service dependably and accurately. Your Answer:| Reliability | 17. Mystery shoppers refer to the use of _____. Your Answer:| undercover shoppers | 18. Customers often view a service as fairly homogeneous, caring less about the provider than the price. Service marketers must therefore _____ their services. Your Answer:| differentiate | 19. Marriott is setting up hotel rooms for high-tech travelers who need accommodations that will support computers, fax machines, and e-mail.These are examples of _____ service features. Your Answer:| secondary | 20. _____ extensions often require sub-branding strategies where the corporate name is combined with an individual brand name or modifier. Your Answer:| Vertical | 21. Servi ces such as installations, staff training, maintenance, and repair services and financing are called _____ services. Your Answer:| facilitating | 22. Ritz-Carlton Hotels' legendary service is an example of which one of the following distinct characteristic of service? Your Answer:| Intangibility | Short Questions: 1.What are the five categories of offerings in the product-service mix? Ans:- 1. Pure tangible good – the offering consists primarily of a tangible good, no services accompany the product. 2. Tangible good with accompanying services – the offering consists of a tangible good accompanied by one or more services. 3. Hybrid – the offering consists of equal parts of goods and services. 4. Major service with accompanying minor goods and services – the offering consists of a major service along with additional services or supporting goods. 5. Pure service – the offering consists primarily of a service. . What are the five determinants of servic e quality in order of importance? Ans:- 1. Reliability – the ability to perform the promised service dependably and accurately. 2. Responsiveness – the willingness to help customers and to provide prompt service. 3. Assurance – the knowledge and courtesy of employees and their ability to convey trust and confidence. 4. Empathy – the provision of caring, individualized attention to customers. 5. Tangibles – the appearance of physical facilities, equipment, personnel, and communication materials. 3.Holistic marketing for services requires external, internal, and interactive marketing. Define these terms. Ans:-   External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. Interactive marketing describes the employees' skill in serving the client. Clients judge service not only by its technical quality (e. g. , was the surgery successful? ) but also by its functional quality (e. g. , did the surgeon show concern and inspire confidence? ). Branding: Marketing and Answer Chapter-9: MCQ’s and short questions: 1. _____ is endowing products and services with the power of a brand. Your Answer:| Branding | 2. _____ is the added value endowed to products and services. Your Answer:| Brand equity | 3. ______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer:| Brand elements | 4. _____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer:| Integrating | 5. _____ is consumers' ability to identify the brand under different conditions as reflected by their brand recognition or recall performance.Your Answer:| Brand awareness | 6. _____ occurs when customers experience the company as delivering on its brand promise. Your Answer:| Brand bonding | 7. A _____ is a consumer-focused exercise that involves a series of procedures to assess the health of the brand, uncover its sources of brand equity, and suggest ways to improve and leverage its equi ty. Your Answer:| brand audit | 8. When a firm uses an established brand to introduce a new product it is called a _____. Your Answer:| brand extension | 9. A _____ product is one whose brand name has been licensed to other manufacturers who actually make the product.Your Answer:| licensed | 10. _____ occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less about the brand. Your Answer:| Brand dilution | 11. _______is the set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category. Your Answer:| Brand portfolio | 12. _____ measures the degree to which a brand is seen as different from others. Your Answer:| Differentiation | 13. _____ measures the breadth of a brand's appeal. Your Answer:| Relevance | 14.Nike has the distinctive â€Å"swoosh† logo, the â€Å"Just Do It† slogan, and the â€Å"Nike† name based on a mythological goddess. These items a re called _____. Your Answer:| brand elements | 15. Burton, a maker of snowboards, is introducing a new snowboard called â€Å"The Dominator. † This snowboard will be associated and identified with top professional riders. What marketing strategy is Burton using? Your Answer:| leveraging secondary association | 16. The purpose of the _____ is to provide a current, comprehensive profile of how all the products and services sold by a company are marketed and branded. Your Answer:| brand inventory | | 7. A _____ typically employs quantitative measures to provide marketers with current information as to how their brands and marketing programs are performing on the basis of a number of key dimensions. Your Answer:| tracking study| | 18. Nivea, a strong European brand, has expanded its scope from a skin-cream brand to a skin-care and personal-care brand through carefully designed and implemented brand extensions. This is an example of _____. Your Answer:| brand reinforcement | 19. Dannon Yogurt offers several types of new yogurts, Fruit on the Bottom, Natural Flavours, and Fruit Blends to name a few.This is an example of a _____. Your Answer:| line extension | 20. Honda uses the company name to cover different products such as automobiles, motorcycles, snow blowers, and snowmobiles. This is an example of a _____. Your Answer:| category extension | 21. A _____ brand may be kept around despite dwindling sales because they still manage to hold on to a sufficient number of customers and maintain profitability with little or no marketing support. Your Answer:| cash cow | 22. All products marketed by Heinz carry the brand name ‘Heinz'. This is an example of ___________. Your Answer:| blanket family names |Short Questions: Chapter-9: 1. Describe the functions a brand provides for the firm. Ans:Brands simplify product handling or tracking. Brands help to organize inventory and accounting records. Brands also offer the firm legal protection for unique features o r aspects of the product. Finally, brands signal a certain level of quality so that satisfied buyers can easily choose the product again. 2. What are the two basic approaches to measuring brand equity? Ans: The indirect approach assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures.The direct approach assesses the actual impact of brand knowledge on consumer responses to different aspects of the marketing. 3. From a marketing management perspective, there are three main sets of brand equity drivers. List these factors. Ans: The initial choices for the brand element or identities making up the brand. The way the brand is integrated into the supporting marketing program. The associations indirectly transferred to the brand by linking the brand to some other entity. 4. What are the six criteria used to choose brand elements? Explain each of these.Ans:- 1. Memorable – how easily is the brand element recalled and recognized. 2. Meaningful – to what extent is the brand element credible and suggestive of the corresponding category? 3. Likeability – how aesthetically appealing do consumers find the brand element? 4. Transferable – can the brand element be used to introduce new products in the same or different categories? 5. Adaptable – how adaptable and updatable is the brand element. 6. Protectable – how legally protectable is the brand element? How competitively protectable is it? Can it be copied? 5.Discuss the four general strategies used in choosing a brand name. What are the advantages to each of these strategies? Ans:- ? First, a company can use an individual name strategy. This way the company does not tie its reputation to the product's. If the product fails or appears to have a low quality the company's image is not hurt. ? A second strategy is to use blanket family names. By using this strategy, there is no need for â€Å"name† research or heavy advertisin g to create brand-name recognition; this reduces initial development costs. ? A third strategy is to use separate family names for all products.This works best for companies that produce quite different products and one blanket family name is not desirable. ? Finally, a company can use the corporate name combined with individual product names as a branding strategy. The company name legitimizes and the individual name individualizes the new product. 6. The Marketing Insight – Applying Permission Marketing, presents the practice of permission marketing as an important tool for building customer loyalty. List the five steps which Seth Godin, a pioneer in the technique, has identified as important in creating effective permission marketing.Ans:-   Godin identifies the following 5 steps: Offer the prospect an incentive to volunteer (e. g. , free sample, sales promotion, or contest). Offer the interested prospect a curriculum over time that teaches the consumer about the product or service. Reinforce the incentive to guarantee that the prospect maintains the permission. Offer additional incentives to get more permission from the consumer. Over time, leverage the permission to change consumer behaviour toward profits. Chapter-10: MCQ’s and short questions: 1. ____ is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market. Your Answer:| Positioning | 2. Companies can gain a strong competitive advantage through having better-trained people. This is called _____. Your Answer:| personnel differentiation | 3. _____ pass through four stages: distinctiveness, emulation, mass fashion, and decline. Your Answer:| Fashions | 4. In a _____ pattern of the product life cycle, sales grow rapidly when the product is first introduced and then fall to a â€Å"petrified† level.Your Answer:| growth-slump-maturity | 5. The _____ stage is marked by a rapid climb in sales. Your Answer:| growth | 6. During the _____ stage sales slow down creating over-capacity in the industry, which leads to intensified competition. Your Answer:| maturity | 7. During the _____ stage sales and profits decline and some firms withdraw from the market. Your Answer:| decline | 8. _____ calls for gradually reducing a product and business's costs while trying to maintain sales. Your Answer:| Harvesting | 9. If a new product sells well, new firms will enter the market, ushering in a(n) _____ stage.Your Answer:| market-growth | 10. Eventually, when competitors cover and serve all the major market segments the market enters the _____ stage. Your Answer:| maturity | 11. A company may follow the strategies of deletion, harvesting, or contracting in the _______ stage. Your Answer:| decline | 12. Creating the image of a â€Å"delivered pizza† rather than a â€Å"frozen pizza† category for McCain's pizza is an example of _______. Your Answer:| positioning | 13. Attributes or benefits consumers strongl y associate with a brand, such as FedEx-guaranteed overnight delivery-are called _____.Your Answer:| points-of-difference | 14. Associations that are not necessarily unique to the brand are called _____. Your Answer:| points-of-parity | 15. A _____ is a basic and distinctive mode of expression appearing in a field of human endeavour. Your Answer:| style | 16. During the _____ stage prices remain where they are or fall slightly. Your Answer:| growth | 17. The _____ stage divides into three phases: growth, stable, and decaying maturity. Your Answer:| maturity | 18. During the _____ stage product managers try to stimulate sales by modifying other marketing program elements.Your Answer:| maturity | 19. During the _____ stage firms may withdraw from smaller market segments and weaker trade channels. Your Answer:| decline | 20. _____ is used to milk the firm's investments to recover cash quickly in the decline stage. Your Answer:| Harvesting | 21. In a _____ strategy a new product can be designed to meet the preferences of one of the corners of the market. Your Answer:| single-niche | 22. Which of the following is not a key desirability for PODs? Your Answer:| Feasibility | Short Questions: Chapter-10: 1.What are the three key consumer desirability criteria for POD's (points-of-difference)? Ans:- 1. Relevance – target consumers must find the POD personally relevant and important. 2. Distinctiveness – target consumers must find the POD distinctive and superior. 3. Believability – target consumers must find the POD believable and credible. 2. What are the four stages in the Product Life Cycle? Describe what happens at each stage. Ans:- ? In the first stage, introduction, the product experiences slow sales growth as the product is introduced in the market. In the second stage, growth, there is a period of rapid market acceptance and substantial profit improvement. ? In the third stage, maturity, the product experiences a slowdown in sales growth, p rofits stabilize or decline because of increased competition. ? And in the fourth and final stage, decline, sales show a downward drift and profits erode. 3. Companies can gain a strong competitive advantage through better trained people. List some of the characteristics of better-trained personnel, and give some illustrative examples.Ans:-   Competence – they possess the required skill and knowledge Courtesy – they are friendly, respectful, and considerate Credibility – they are trustworthy Reliability – they perform the service consistently and accurately Responsiveness – they respond quickly to customers' requests and problems Communication – they make an effort to understand the customer and communicate clearly Some examples of the above: Singapore Airlines – excellent reputation in large part because of its flight attendants McDonald's people are courteous IBM people are professional Disney people are upbeat. . What are the thr ee main ways to convey a brand's category membership? Ans:- 1. Announcing category benefits — benefits are frequently used to announce category membership to reassure consumers that a brand will deliver. 2. Comparing to exemplars — well known noteworthy brands in a category can also be used to specify category membership. 3. Relying on the product descriptor — the product descriptor that follows the brand name is often a concise means of conveying category origin. 5. What five strategies are available to firms in declining industries? Ans:- 1.Increasing the firm's investments. 2. Maintaining the firm's investment level until the uncertainties about the industry are resolved. 3. Decreasing the firm's investment level selectively by dropping unprofitable customer groups and simultaneously strengthening the firm's investment in lucrative niches. 4. Harvesting the firm's investment to recover cash quickly. 5. Divesting the business quickly by disposing of its assets as advantageously as possible. 6. Define and discuss the concepts of points-of-parity (pop) and points-of-difference (pod). Use examples to illustrate your discussion.Ans:-   Points-of-Difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand. Strong, favourable, and unique brand associations that make up PODs may be based on virtually any type of attribute or benefit. Examples are FedEx (guaranteed overnight delivery), Nike (performance), and Lexus (quality. ) Points-of-Parity (POPs) are associations that are not necessarily unique to the brand but may be shared with other brands. They come in two basic forms: category and competitive.Category POPs are associations consumers view as essential to be a legitimate and credible offering within a certain product or service category. They represent necessary conditions for brand choice. They may change ov er time due to technological advances, legal developments, or consumer trends, but they are the ‘greens fees' to play the marketing game. Competitive POPs are associations designed to negate competitors' PODs. If a brand can ‘break even' in those areas where the competitors are trying to find an advantage and also can achieve advantages in other areas, the brand should be in a strong, and even unbeatable, competitive position.Chapter-13: MCQ’s and short questions: 1. A distinct characteristic of services is _____. Your Answer:| intangibility | 2. Services are typically produced and consumed simultaneously. This is an example of the _____ characteristic of services. Your Answer:| inseparability | 3. Services cannot be stored. This describes the _____ characteristic of services. Your Answer:| perishability | 4. _____ describes employees' skills in serving the client. Your Answer:| Interactive marketing | 5. SSTS refers to _____. Your Answer:| self-service technologi es | 6.Top firms audit service performance by collecting _____ measurements to probe customer satisfiers and dissatisfiers. Your Answer:| voice of the customer | 7. The services a customer expects are called the _____ service package. Your Answer:| primary | 8. Added features to an offering are called _____ service features. Your Answer:| secondary | 9. The intangibility of services has implications for the choice of _____. Your Answer:| brand elements | 10. _____ cost refers to the product's purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value.Your Answer:| Life cycle | 11. According to Parasuraman, Zeithaml & Benny, the most important determinant of service quality is: Your Answer:| Reliability | 12. An offering that consists primarily of a tangible good with no services at all is considered a _____. Your Answer:| pure tangible good | 13. A restaurant is an example of a(n) _____. Your Answer:| hybrid | 14. _____ refers to the willingne ss to help customers and to provide prompt service. Your Answer:| Responsiveness | 15. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.Your Answer:| Assurance | 16. _____ refers to the ability to perform the promised service dependably and accurately. Your Answer:| Reliability | 17. Mystery shoppers refer to the use of _____. Your Answer:| undercover shoppers | 18. Customers often view a service as fairly homogeneous, caring less about the provider than the price. Service marketers must therefore _____ their services. Your Answer:| differentiate | 19. Marriott is setting up hotel rooms for high-tech travelers who need accommodations that will support computers, fax machines, and e-mail.These are examples of _____ service features. Your Answer:| secondary | 20. _____ extensions often require sub-branding strategies where the corporate name is combined with an individual brand name or modifier. Your Answer:| Vertical | 21. Servi ces such as installations, staff training, maintenance, and repair services and financing are called _____ services. Your Answer:| facilitating | 22. Ritz-Carlton Hotels' legendary service is an example of which one of the following distinct characteristic of service? Your Answer:| Intangibility | Short Questions: 1.What are the five categories of offerings in the product-service mix? Ans:- 1. Pure tangible good – the offering consists primarily of a tangible good, no services accompany the product. 2. Tangible good with accompanying services – the offering consists of a tangible good accompanied by one or more services. 3. Hybrid – the offering consists of equal parts of goods and services. 4. Major service with accompanying minor goods and services – the offering consists of a major service along with additional services or supporting goods. 5. Pure service – the offering consists primarily of a service. . What are the five determinants of servic e quality in order of importance? Ans:- 1. Reliability – the ability to perform the promised service dependably and accurately. 2. Responsiveness – the willingness to help customers and to provide prompt service. 3. Assurance – the knowledge and courtesy of employees and their ability to convey trust and confidence. 4. Empathy – the provision of caring, individualized attention to customers. 5. Tangibles – the appearance of physical facilities, equipment, personnel, and communication materials. 3.Holistic marketing for services requires external, internal, and interactive marketing. Define these terms. Ans:-   External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well. Interactive marketing describes the employees' skill in serving the client. Clients judge service not only by its technical quality (e. g. , was the surgery successful? ) but also by its functional quality (e. g. , did the surgeon show concern and inspire confidence? ).

Case Study Metabical

Examine methods for forecasting demand of a new product and estimating profitability. R/ The different forecasting methods can be divided in two categories. 1. Qualitative methods: these types of methods are usually based on the opinion of people, some of these methods are:Executive committee consensus: develop medium-long forecast by asking a group of knowledgeable executives their opinions with regard to future values of the items being forecasted. Dolphin method: involves a group of experts who eventually develop a consensus; they usually make long range forecasts for future technologies or future sales of a new product.Sales force composite: sales people are a good source of information with regard to customers’ future intentions to buy the new product.Customer surveys: by using a customer survey, a company can base its demand forecast on the customers’ purchasing plans.2. Quantitative methods: These methods forecast demand levels based on analysis of historical time series.Quantitative methods are used to estimate future demands as a function of past data; appropriate when past data are available. The method is usually applied to short-intermediate range decisions.Forecasts based on historical data: these methods are probably the simplest ones to deploy and can be accurate over the short term.Naive methods: these are the most cost-effective and efficient objective forecasting model. For stable time series data, this approach says that the forecast for any period equals the previous period's actual value. Moving average: An indicator frequently used in technical analysis showing the average value of a security's price over a set period. Moving averages are generally used to measure momentum and define areas of possible support and resistance.Exponential smoothing: is a technique that can be applied to time series data, either to produce smoothed data for presentation, or to make forecasts. The time series data themselves are a sequence of observations. The observed phenomenon may be an essentially random process, or it may be an orderly, but noisy, process.Whereas in the simple moving average the past observations are weighted equally, exponential smoothing assigns exponentially decreasing weights over time.Trend analysis method: These methods involve determining the trend of consumption based on past consumption and project future consumption by extrapolating this trend.Decomposition of time series: is a statistical method that deconstructs a time series into notional components.Associative (causal) forecasts:Regression analysis: includes a large group of methods that can be used to predict future values of variable using information about other variables.These methods include both parametric (linear or non-linear) and non-parametric techniques.Econometric modeling: An economic indicator indicates change in the magnitude of an economic variable. It gives the signal about the direction of change in an economic variable. Some methods for estimating profits are: Absolute Return: The Absolute Return method calculates the cost of the shares or units in a firm, by determining the total cost associated with the open position, divided by the number of shares or units owned.The total cost is based on the total expenditure associated with buying shares and options (including broker fees and stamp duty), less any income received from dividends or gains or losses associated with selling shares and options. The Absolute return is a very effective way of determining your overall return on a position if you are actively trading an investment as it provides a rolling view of your return. Pooling Method: This method uses pooling to calculate the cost and related return. When shares or units are acquired, the number of shares or units in the pool increases and the amount paid for them is added to the cost of the pool.

My Country the Maldives - 1803 Words

Introducing Maldives Perhaps the ultimate in long haul luxury, the Maldives is currently enjoying incredible growth again having bounced back from a series of disasters in the past few years including the coral bleaching wrought by el Nià ±o and the horror of the 2004 tsunami. Indeed, so superior are its beaches, so cobalt blue its waters and so warm its welcome that the country has become a byword for paradise whether it be for honeymooners, sun worshippers or divers. A geological eccentricity nestled in the middle of the Indian Ocean, the Maldives are a series of ancient coral reefs that grew up around the sides of towering prehistoric volcanoes. These immense structures have long since sunk into the ocean, leaving behind coral islands†¦show more content†¦Dining wining wonders during Weddings in the Maldives When they are married they are made to sign a marriage certificate and then after the ritual of cutting the wedding cake, the guests are treated with sumptuous dinner of gourmet dishes and exotic drinks. Amidst brilliant decoration, the resorts offer a variety of culinary delights and exotic drinks, fresh juices and hot coffee to all. A welcome drink of coconut water is offered to the couple after the marriage. The celebration of wedding in Maldives actually begins with the ritual cutting of the exquisite wedding cake with champagne offered to all guests. The hotels provide a gourmet dinner of Chinese, Italian, Thai, and Indian dishes with an assortment of exotic wines, champagnes, and fresh juices. After - wedding ceremony wonders The ceremony is held either on the open golden sandy beaches or al fresco on the beach. Amidst soft soothing music blending with the natural rhythmic waves the wedding arena remains decorated with silk and satin hangings, colorful balloons, sparkles and glitters, ribbons and wedding bells. After the Weddings in the Maldives is over the couple is treated with a series of surprise tours like sunset cruising, snorkeling trips, sunrise trips, fishing trips, and intimate-moments villa honeymoon treats. While the guests enjoy the wonderful culinary delights, the couple getsShow MoreRelatedMale, Maldives, And Climate Change Essay2323 Words   |  10 PagesMale, Maldives and Climate Change When you see this piece of art, you might just think â€Å"Wow, what a pretty picture of the ocean† and that is one way of looking at this picture. However, if you take a closer look, you will find that this picture is more than a picture of the ocean. If you haven’t already noticed, this picture is actually made of over fifty pictures that I selected and formed into a mosaic. 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The Salem Witch Trials In U.S History - Free Essay Example

Sample details Pages: 4 Words: 1084 Downloads: 4 Date added: 2019/05/28 Category History Essay Level High school Tags: Salem Witch Trials Essay Did you like this example? The Salem Witch Trials The Salem Witch Trials took place within 1692-1693, in Salem, Massachusetts. During the 17th century, witches were accused of having had sold their soul to Satan in exchange to perform magical deeds, this is where people believed witches got their abilities from. These years were some of the most catastrophic and infamous events taken place in American History. Don’t waste time! Our writers will create an original "The Salem Witch Trials In U.S History" essay for you Create order Innocent individuals were accused of committing witchcraft, including some of the villages most prominent figures. in which the punishment resulted by getting executed, and in one case, a gentleman names Giles Corey was pressed with a pile of stones after he refused to enter a plea in his arrangement which resulted in death. During this time period, mostly women were blamed and were put on trial, if found guilty. This was lead by a group of young afflicted girls in the town on Salem who cried out names of Salems most notable figures. These young girls had gotten incredibly sick, uncontrollable convulsions, violent contortion, Outbursts of screaming, and really high fever. Therefore, they had the local doctor, William Griggs come and see what was wrong, and what he diagnosed these young girls with was bewitchment, meaning that someone has put some sort of black magic in the individual. Which was a real diagnosis back in the day. Additionally, there were fears about religious extremities as many people distinguished witchcraft as being counterproductive. Majority of the Puritans believed in witchcraft as a way to harm others, and they further believed that the witchcraft was an entering partnership with the devil in exchange for diabolical capabilities. As a result, this accumulated into conflicts with the church members. At the time, practicing witchcraft was considered a severe crime and was often punished with serious consequences. These trials came to commonly be referred to as the Salem Witch Trials because some of the most famous cases were heard in the Terminer courts in Salem. Furthermore, after many deaths, the Boston minister spoke out against the trials. He stated, It were better if 10 suspected witches should escape than one innocent person should be condemned. and this was a huge statement. Afterward, the witch hunt hysteria subsided, most individuals went back to their regular life, including the girls whose accusations had sparked this tragedy. Only one of the girls, Ann Putnam, ever publicly acknowledged her role in the hysteria. In 1706, she stood before the church and the pastor read her statement which read, It was a great delusion of Satan that deceived me at that sad timeI desire to lie in the dust and earnestly beg for forgiveness. but even for those pardoned, life was never the same. Majority would live the remainder of their lives in poverty and sickness, these individuals reputation was forever tarnished. In Addition to that, In my research, I learned more about the kind of punishment people were put through. For example, if an individual was found guilty they were put in a prison basement with a small wooden structure, and chained to a wall, the reason for this kind of punishment was because officials believed this would prevent their spirits from escaping the jail and tormenting victims. This place was identified as The Witch Jail and was described a cold, dark, and a very lonely place to be in. In addition, it is said that women were often told to get naked and undergo physical examinations of their unclothed bodies, and this was a consistent humition woman were put through with no remorse because they were seen as disliked social outcasts. Often, young children were also accused and died young, even dogs; during this time period, 2 dogs were executed because of their questionable engagement in witchcraft. Despite after such a terrible death, the corpses were thrown into shallow gr aves, except for some victims such as Rebecca Nurse, John Proctor, and George Jacobs, they were eventually retrieved by their loved ones and placed in Christian burials. During January 15, 1692, the Puritans acknowledged their shameful behavior and took action in their wrongdoings and held a day of prayer; also known as The Day Of Humiliation this was done to plead with God for mercy and for his forgiveness. Although, it took approximately 250 years to properly apologize for the catastrophic events of 1692. On the 325th event, the city of Salem dedicated a memorial place to memorialize the victims of the Salem witch executions, inscribed with the names of 19 victims. This memorial is located across from the original street where these events took place, it also brings justice for wrongfully accusing the victims in 1692. Furthermore, Salem was also long known for a darkand and currupted time in the past where people turned on each other. Although, its now known as a community where people turn toward each other, Driscoll wrote. Having this site identified marks an important opportunity for Salem, as a city, to come together once again. Additionally, The original home of John Proctor, who was an accused witch and was executed in the community during the witch trials, the home is currently on the market, so people are really interested in obtaining this speific house from the witch trials. Furthermore, The Salem witch trials continue to remain relevant in U.S History because of McCarthyism this was created by an American political guy. He blamed Americans of being spies. He stated, We have spies among us, watching us every day to release our private information to the Russian country. He created chaos and paranoia among the nation. Americans everyday blamed each other for weird occurrences daily. Creating what we still remember as McCarthyism. McCarthyism is based on the Salem Witch Trials. Basically stated the hysteria that was caused at that time. Now because of McCarthyism this same hysteria and paranoia came to haunt us once again. Lastly, by comparing the Salem witch trials into a modern issue, it is important to note that the idea of witchcraft wasnt thought about like it is today, there were a lot of different injustices. Although, one similarity and a recent issue is Religion, the killing of innocent individuals, and freedom. Throughout the years, hysteria has caused a lot of disruption and has brought chaos bringing out the fear in people. To begin with, independence in todays era is more allowable in the United States, individuals are free to do whatever they please, unlike the Salem witch trials, people would always get questioned about their every move and having them in an environment where they had no option.