Business Plan, Which Is Bringing Body Implants To the Mass Market Essay

Business Plan, Which Is Bringing Body Implants To the Mass Market - Essay Example The present research has identified that biohacking has emerged as a successful business for the development of non-institutional technology and science. Tattoo studios form a part of biohacking business. With the advent of biohacker movement, the grinders have found simple ways for reimaging the development of human beings. The first case was that of a tiny magnet that was inserted in fingertips by making a small opening. As the trend for biohacker business popped up, many activities were encouraged as a part of biohacking business like the operation of the DIY kitchen, usage of knife or razor blade, rubbing ice cubes for numbing the surface of the skin and rubbing alcohol. Over the years magnets are also offered by a number of body modification artists which formed a type of body piercing. It has been noticed that there are thousands of individuals worldwide who have undergone body implantation. A member of Grindhouse, Olive Webb, has implanted the magnet in the earlier days of the invention. She was able to lift a paper clip by simply touching it with her finger. The magnet made her feel the electromagnetic fields which seemed to be her sixth sense. She could not explain the particular feeling of possessing a microwave in her body. It cannot be understood until it is felt. This paper illustrates that the entrepreneurial friend has planned for carrying out a long-term business as he has studied the market thoroughly which identified that the particular business is at a boom. It also fetches a good amount of money. Thus he has planned for targeting female customers of 30-40 years of age who will be interested in implant tattoo. He will be getting a good customer base as the current fad favors the art of tattoo and every female has the desire to have the tattoo on any part of their body. Piercing and tattoo have been famous within the female group of customers as they love to make their look more attractive by undertaking various makeovers. However, the decisio n or the plan that is taken by him can be evaluated by examining the marketing environment, market segments and pricing of the services.

International Marketing Paper Essay Example | Topics and Well Written Essays - 2000 words

International Marketing Paper - Essay Example This assignment aims at understating the varied demographic issues faced by a tube gel manufacturing and distributing organisation while entering the markets of Mexico, Chile, Argentina and Brazil. Thus, in order to cope up with the demographic challenges such as preferences, demands and tastes of the targeted customers, the team members had to undergo vivid researches and evaluate and analyse the scenario persisting within the economies which are likely to create a substantial impact over the penetration strategies adopted by the company. Moreover, the team members had to undertake extensive hard work in order to identify the accurate demand present in these target markets. Brand Equity Brand equity is a concept which is commonly utilised in a marketing organisation in order to describe the value of a particular brand or product. It is described as the additional worth which is endowed to the products and/or services offered (Kotler et al, 2006). Brand value is also referred as bran d equity which helps in identifying the emotions and feelings of a consumer which is widely considered to reflect in his/her buying behaviours. Moreover, brand equity is entirely dependent on both brand identity and brand associations (Wood, n.d). Brand identity is the process which helps in offering a particular direction and connotation to an existing brand. In addition, brand identity is an exclusive set of brand associations that a strategist aims to create or preserve. Thus, brand identity amplifies the status of the brand, which is highly essential to sustain in long run in order to preserve its corporate image. Similarly, brand association is the attributes of a particular brand which are deeply present in the minds of the customers (McLoughlin & Aaker, 2010). Thus, both the above described factors i.e. brand identity and association are responsible in augmenting the brand equity of a particular product/service of an organisation. Brand equity also helps in improving the rela tionship among the customers thereby reducing the switching cost of the buyers by enhancing its reputation (Onkvisit & Shaw, 2008). Hence, it can be avowed that brand equity is a significant intangible facet that helps in enhancing both psychological and fiscal worth of a firm. This means that with the help of renowned brand equity, an organisation can attract more customers which might help to augment the profitability. Relation of Brand identity and Brand equity Source: (Wood, n.d.) Product Standardisation Product standardisation is a technique which is mainly utilised in order to diminish cost and to enhance the quality of a particular product or brand. The method of product standardisation is implemented by varied organisations in order to increase the rate of production thereby streamlining the distribution system as well. Moreover, it also helps in declining the cost of raw materials which emphasises on product branding. Thus, it can be described as a strategy which is utilise d in order to standardise the varied components of the products/services offered

Project Management Review Coursework Example | Topics and Well Written Essays - 1250 words

Project Management Review - Coursework Example In other words, communication is the most significant element within any project. Project managers mainly use three communications channels namely upward channel, downward channel, and lateral channel in order to ensure effective communication at various levels. Since the project communication significantly affects employee performance, project mangers must ensure effective upward and downward communication in order to maintain a high-performance team working on the project. The process of project management mainly passes thorough eight distinct phases. The project management phases are team assembly, project initiation, project planning, project execution, project leadership, project monitoring and controlling, project presentation, and project conclusion. Communication is a vital component in all these eight project phases. However, the given scenario indicates only the project presentation phase. ... Therefore, resource scheduling may not be effective if the project manger is unskilled or inexperienced. In other words, a project manager’s competence would determine the flow of project development. Likewise, the resource scheduling program may not produce the intended results unless other project participants are really committed to the project. In the words of Kalton and Richards (2008), resource scheduling technology usually indicates procedures and software applications tools for planning and scheduling resources employed in a project. Therefore, improved technology’s deficiency may also reduce the scope of resource scheduling. In total, efficient and integrated operation of the project team is crucial for the successful completion of a project. 3. According to Gray and Larson (2005, p. 183), people, materials, equipment, and working capital are four types of resource constraints. It is obvious that people are an inevitable component in a project as this component determines the success or failure of a project to a large extent. For instance; programmers and mechanical engineers. Many project teams try to overcome labor constraints through internationalization as this process assists project teams to import foreign labor and to set up foreign subsidiaries that employ local staff from the host country. Similarly, material shortage has been attributed to the delay of many projects. It is also identified that equipment sometimes becomes a constraint to the project development. For instance, earth moving tractors. Lack of availability of equipments may result in project delay. Finally, lack of access to finance also adversely affects resource scheduling. If the availability of resources is extremely limited, the project management team would be forced to

Hotspot Essay Example | Topics and Well Written Essays - 1750 words

Hotspot - Essay Example isolation then the medical charges or costs will also have to be improved as a way of attracting more patients to healthcare (Melnyk and Fineout-Overholt, 2011). Secondly, isolating or keeping off from these hot spots can also make them improve their quality and access to their healthcare. The hot spots also take advantage of the many victims visiting their premises for healthcare as a good chance to provide poor services. At some point, they are also forced by the large number of victims to give poor quality services because they give offer their services faster in order to be able to attend to all the victims. They feel as if they experience monopoly in delivering their services hence due to low competition they do not provide adequate healthcare to the patients. For instance, Frank Hendricks whom the doctors identified as the worst of their patients by then was receiving poor medication despite his serious heart failure, chronic asthma, diabetes, hypothyroidism and gout illnesses. Then Brenner started taking care of him until he was discarded form the hospital. He gave him encouragement because he had already lost hope in life due to the poor medication he was getting in the hospital. After a while, Frank goes back to his normal life. This serves as enough evidence that the hot spots never gave patients enough concern and quality medication. Through isolating the hot spots then could give the doctors of the hot spots an alarmed way to improve their services because for instance if, all the patients avoid going and queuing in the emergency room, the doctors will find ways to trap back their patients, and they will obviously improve the quality of the medication in the hospitals (Takenaka and Osirim, 2010). Most patients in the region seek treatment through the emergency department because it is where they can get urgent medical treatment. Following the large number of people visiting the hospital, then it is rather difficult to receive treatment via the